Map your land’s climate potential in minutes

Map your land’s climate potential in minutes

About

The Carbon Opportunity Assessment process for Arbonics — turning complex data into fast, accurate, client-ready insights. Old workflow included keeping client data in Airtable and running assessments on partial data in other software. We bought everything together on one platform and make the assessment process quicker.

The Carbon Opportunity Assessment process for Arbonics — turning complex data into fast, accurate, client-ready insights. Old workflow included keeping client data in Airtable and running assessments on partial data in other software. We bought everything together on one platform and make the assessment process quicker.

Arbonics portal where sales team can run and present assessments for clients land

Challenge

Build a carbon opporunty assessment process in-house to replace Airtable and manual workflows.

Build a carbon opporunty assessment process in-house to replace Airtable and manual workflows.

Goal

Enable sales to create accurate, sharable assessments in minutes.

Enable sales to create accurate, sharable assessments in minutes.

Role & timeline

Working as a product designer in a team of CPO and 2 developers on a 8 week project

Working as a product designer in a team of CPO and 2 developers on a 8 week project

Assessment process

A carbon opportunity assessment estimates how much carbon a plot of land can store or offset. Getting it right means credible climate impact, accurate business forecasts, and trust from clients and verification bodies.

A carbon opportunity assessment estimates how much carbon a plot of land can store or offset. Getting it right means credible climate impact, accurate business forecasts, and trust from clients and verification bodies.

Start & Setup

Minimal information needed to run the assessment

Data Inputs & Parameters

Eligibility overview of the land - what can and cannot be added to the project

Powerful map layers to understand better why something can or cannot be added to the project

Value

Simple, accessible yet informative interface for understanding project limitations and making decisions.

Simple, accessible yet informative interface for understanding project limitations and making decisions.

Impact

Easier to answer clients question about what can and cannot be included in the project. Sales is up to date with latest requirements client by client basis.

Easier to answer clients question about what can and cannot be included in the project. Sales is up to date with latest requirements client by client basis.

Editing project area

Intuitive land editing functionality to get the most close to reality assessment

Value

Sales and clients can edit project boundaries together in real time.

Sales and clients can edit project boundaries together in real time.

Impact

Planting and conservation plans that match the reality in our system = more accurate data from the start to create the assessment and future earning predictions.

Planting and conservation plans that match the reality in our system = more accurate data from the start to create the assessment and future earning predictions.

Output formatted for client needs

Results of the assessment that sales can share with a client

Value

Branded assessment link generated in one click. Data points ordered for landowner priorities from income to land analysis.

Branded assessment link generated in one click. Data points ordered for landowner priorities from income to land analysis.

Impact

Professional deliverable in under 3 minutes, boosting client trust and cutting the back and forth about small details between sales and landowner.

Professional deliverable in under 3 minutes, boosting client trust and cutting the back and forth about small details between sales and landowner.

Project outcomes

Instant client-ready deliverables

Instant client-ready deliverables

Instant client-ready deliverables

Sales can go from plot ID to assessment in <3 minutes

Time spent on task execution page

Sales can go from plot ID to assessment in <3 minutes

Data accuracy

Data accuracy

through live land editing
and new data layers resulted in sales making more informed decisions when signing up land

Improved business forecasting

Improved business forecasting

with accurate internal credit projections

Personal learnings

Too much vs too little data

Striking the right balance between useful and overwhelming amount of data was a constant challenge. Collaborating with sales and testing options taught me that accurate data builds trust—but too much can also cause confusion. Knowing when to add detail and when to simplify was key.

Focus & simplicity

Sharable assessment for customers had a different approach and data was simplified and ordered differently to ensure things that are most important to them come first. 🧠

Map your land’s climate potential in minutes